A.R. INNOVATION: A Moving Museum of Virtual Art


Todd adds "museum director" to his hat rack, with his latest public art initiative: a GPS-based augmented-reality interactive museum that can only be accessed while riding mass transit.


MōMōVA: The Moving Museum of Virtual Art is a free smartphone app that, triggered by the movements of a participating bus or train, turns each ride between stops into a virtual gallery, each exhibiting the commissioned work of a different creator. Your phone becomes a portal to a world overlaid upon the real world, in a series of curated original experiences imagined by world class artists, designers, game developers, architects, and more.


600+ people experienced MōMōVA's proof-of-concept "Chaos on the Green Line" VR thrill ride in 2017. Several new projects are now in development. MōMōVA will re-launch on Metro Transit's Green Line in Minneapolis-St. Paul in 2024.


MōMōVA and "Chaos" were made possible by grants from the John S. and James L. Knight Foundation, the City of St. Paul Cultural Star Grant Program, the National Endowment for the Arts, and other funders.


I've spent a career finding compelling ways to bring people to the arts.

The brilliance of MōMōVA is in its vision to bring the arts to the people. 

— Cara Storm, Former Director of Marketing, SFMOMA


I foresee applications for MōMōVA well beyond public art, toward applied arts like architecture and urban design. I can imagine MōMōVA becoming

a useful tool for communities to reimagine themselves.

 Craig Amundsen, Public Art Director, Weisman Art Museum



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I'm passionate about creating platforms for other creators. Motionpoems is a platform, New Plays on Campus is a platform... MōMōVA promises to be not just a platform but a proving ground for big, bold, technologically challenging experiments. A.R. is new to most creators. With MōMōVA, I get the thrill of introducing concepts to creative people and learning alongside them. Pretty soon, they're showing me what's possible. I'm grateful to Pixel Farm and Metro Transit for embarking on this massive learning curve with me! We're working with our first creators now. Can't wait to tell you who they are! All aboard!


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