PATENT + LAUNCH: The Laptop Strap

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Just before selling all his possessions and quitting his Minneapolis lease to become a nomad in 2018, Todd filed for patents on a series of consumer product inventions designed to simplify his life.

The first, officially launching for laptop users in 2021, is known simply as The Laptop Strap—an adhesive, minimalist laptop carrier compatible with most bags, cases, sleeves, and skins.

Just as a camera strap does for photographers or a guitar strap does for musicians, The Laptop Strap lets you tote your laptop in dynamic work environments, between offices, classrooms, cafes, and studios, simply and easily — perfect for independent, creative professionals like Todd who are constantly on the go.

The brand was briefly represented with a shop in the Best of Show showroom in World Market Center, Las Vegas. The project was inspired by Todd's involvement in the launch of luggage brand All of Us Travel, a few years prior.

Todd explains on Minneapolis morning television.

Todd wore his beta model around the world for three years prior to launch, from the streets of Yucatán to the river ferries of Brisbane. It's TSA-approved, and its best qualities shine in dynamic work environments like industry conferences, campuses, coffee shops, or creative studios. He often gets stopped by curious strangers wondering how it works.

During pre-launch market testing in 2022 and 2023, the product garnered more than 25 five-star reviews on Amazon. Users appreciated its durability, 114-pound pull strength, and style. Durable hypalon loops allowed users to mix and match straps to suit their preferences.

The concept was awarded international utility patents including US patent 11,877,635.

Future system components included the Power Pad — a patented flexible power bank that can double as a shoulder pad, and the Strip Strap — a patented strap with a power cable built right in. Power, cable, and laptop... throw it over your shoulder and "you're good to gig."

The product was exclusively available on Amazon, where sales in Year 4 doubled over Year 3 without the benefit of advertising. It was available wholsesale on Faire, but never found its footing in the retail sector.

Sales doubled in Year 4, without the benefit of advertising.

A sole proprietor who self-funded the launch from personal savings, Todd wasn't able to continue the project. Operations were shut down due to international tariff chaos in November 2025.

Though Todd still sees long-term viability for the product, he is glad to have proven at least a short-run track record of success.

But who knows what the future will bring. Interested investors are welcome to use the CONTACT form below to inquire about re-launching the brand.

From early experiments using fishing line to prototypes cut from grocery bags, my tinkering has finally paid off with a durable, fashionable, reliable peel-and-stick adhesive flap that holds tight but peels away without residue. I'm indebted to my collaborators—Cera Crocket in Portland, Tetrafab in Indianapolis, and Rock Galpin in London—for all their ideas, hard work, and iteration.