Shortly after his untimely death in 2016, Prince's star on the wall of the iconic First Avenue nightclub—a mecca for fans—was gold-leafed by a rogue midnight graffito.
Now, Todd plans to bring it to life.
Todd and his team—animator Andy Reynolds (Motion504) and Adam Smith (Invisible Maker)—are building a free augmented-reality app that will turn First Avenue's wall of stars into a flock of doves—symbols of peace and unity—and send them streaming over Minneapolis, in 2022.
Designed to celebrate both Prince and the city he called home, When Doves Fly will allow users to add a dove to the flock and dedicate it to a loved one in exchange for a donation to a yet-to-be-named girls' music education charity. The site-specific app will allow real-time video capture and social media sharing, while a companion website will let anyone add a dedicated dove to the flock—from anywhere in the world.
The team has created this rough pre-launch rendering of the project:
First Avenue has given its blessing, and the app is currently in development for launch in June 2022, to coincide with other Prince-related unveilings.
My vision—to make the world more poetic—was never more on point than with this project, which paints a simple, sweeping, metaphorical gesture of goodwill and charity over the city Prince loved. I'm grateful to First Avenue for working with us.